For eight years, the NATIONAL ASSOCIATION OF REALTORS has conducted a national TV, print and radio advertising campaign promoting the value of REALTORS. You’ll see the ads again this year on some of your favorite TV shows: West Wing, Law & Order, 60 Minutes, The Today Show, as well as a new presence on PBS. The campaign has been a huge success: In the last two years, in particular, consumers’ positive opinions about REALTORS have increased dramatically. According to NAR’s 2004 Consumer Attitude and Awareness Study, of 16 key measures, “none went down and 11 went up—indicating widespread, statistically significant and enduring gains in positive perceptions about REALTORS.” Click here to download full article:
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